The film industry fears for its future in France, as the number of productions is too high and streaming services are more attractive than traditional cinemas.
In mid-October, I walked past a movie theater near my home. There have been no queues in front of it for a long time. Individual visitors go directly inside, and it’s not as crowded as it often was before the corona pandemic.
I myself haven’t been to a cinema since 2019. France produces 300 new films every year, and among them there has always been something interesting to watch – in addition to the big American productions.
It is the lowest number since 1980, when corona years are not taken into account. It is said that September is always a difficult month, but still this was a record and part of a trend that has been going on for longer.
In addition, 36 percent state that ticket prices are too high. With prices rising everywhere, you can save on movies. In a Finnish way, the ticket prices are cheap, as daytime shows are typically seven euros. The most expensive tickets are 10–12 euros.
According to statistics, before the corona virus, the French went to the movies once a week, and the most enthusiastic went to the movies a couple of times a week. So the restaurants and bars near the theaters had special movie discounts, public transport and parking garages had special prices for moviegoers, and even the telephone connection shop had the option of buying a movie ticket at a discount once a week.
Now you rarely see these.
Filmmakers are indeed worried about their future. About 200,000 people work in the industry, for whom the steady pace of production has guaranteed continuity. Because France has a long and honorable tradition in filmmaking, the industry has always been popular.
Many films do not appeal to young people in particular, Franceinfo’s story suggests. They’ve returned to the cinemas better than middle-aged people like me, but can’t find anything to watch. On the other hand, it is enough in streaming services.
Therefore, the solution to the problems of the film industry could be to produce other kinds of films and to turn attention to productions made for streaming services as well.
– As a viewer, I would like something other than boring dramas or fake comedies.
Exactly. And besides, the movie experience should be changed. Especially the small halls in multiplex theaters are no longer attractive when you have a television almost as big at home and you can watch a movie in your own company when and how you want.
It’s no wonder that Netflix and Amazon Prime have gained almost five million new subscribers in France in recent years. Disney’s streaming service has received 2.5 million.
In small theaters showing more artistic and special films, the loss of audience has not been so great, so in this sense, France still holds its place as a great film country.
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