According to a study by Teosto and IPFI, the popularity of pop disco has grown dramatically over the last ten years.
In ten years, Finns have become even more avid listeners of pop music. This is according to the Music Listening in Finland 2023 survey by Teosto and IFPI – Music Producers Association.
Finnish pop has topped the list of the most popular music styles among Finns, displacing traditional rock, metal and hard rock.
Traditional rock was still at the top of the music taste survey in 2015. This year, an increasing number of people said they liked Finnish-language pop music the most. This was the case for 24% of respondents.
Iskelmä, which has expanded to pop, has grown in popularity the most, and 20 percent of Finns say they like it. Ten years ago, Iskelmä was the favorite of only ten percent.
Chart pop is especially consumed by 13-25 year olds, of whom up to 32 percent say they listen to pop found on charts. According to the study, even 14 percent of true fans of metal music notice a change in themselves.
More than a thousand 13-75 year olds responded to the Music Listening survey, the majority of whom focused on the 13-18 age group.
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Music taste varies between different regions of Finland. List pop, metal and hard rock are most popular elsewhere in Finland than in Uusimaa. The people of Uusmaa like the rest of Finland more for classical music, English-language list pop and r’n’b and soul.
The most important channel for Finns to get to know new music varies by age group. The most important for teenagers are Spotify and TikTok. 36–45 year olds prefer Spotify and radio, and 66–75 year olds mostly radio.
People could choose their favorites from the list of all-time hits, which was compiled based on the statistics of Teosto and Musiikkituotati that accumulated the most copyright compensations and chart positions.