Black Friday and other November discount campaigns get people moving again in droves. Consumers’ purchasing power has weakened, so money is now being spent more sparingly than before.
– Food prices in particular are skyrocketing, one package of minced meat costs 3 euros. Sometimes you don’t dare to buy anything but oatmeal. In the store, you have to look at what you are buying and choose the cheapest one.
During the Black Friday week, Anni Lehikoinen says that the products are somewhat cheaper than usual.
– Prices have been monitored online throughout the fall. After all, the prices could have been changed before Black Friday from what was the actual starting price.
Hakamo says that the price differences in shops in Lahti have been quite small.
– It seems that these prices are the same in almost every store, although there have been differences of a few dozen.
The general rise in prices has made Hakamo think about its consumption.
– Yes, you think about where you are traveling and where you are driving. In addition, the price of food is monitored in a different way and everything else.
Consumers’ purchasing power has weakened
– Purchasing power has weakened when you think about the extent to which inflation is galloping and the extent to which interest rates have risen.
Lauttamäki says that consumers’ confidence in the economy has still improved slightly towards the end of the year. For example, the threat of unemployment is perceived to be lower than average, one’s financial situation is perceived to be good, and consumers still get money to save.
– The store’s sales volume has been negative throughout this year compared to last year. However, the increase in costs and the rise in prices have increased turnover, even though product sales have actually decreased.
Following the campaigns has clearly become more common in five years, especially among families with children, says Lauttamäki.
– The purchase of Christmas presents is also focused more on November than before.
Posti’s recent customer survey shows that Singles’ Day, Black Friday and Cyber \u200b\u200bMonday are still growing in popularity at the end of the year in Finland. They also appear in package deliveries.
During the trading days, people buy especially online. The popularity of shopping days is emphasized among women and young people. Black Friday is especially popular and many people start buying Christmas presents then.
Christmas gifts are also reviewed from the offer
– I came now to pick up what I had already considered ready earlier.
Suvi Kivekäs has also stated that the cost of living has risen during the current year.
– You have to save more for them. Then there is less money left for entertainment and vanity. Yes, the future worries me a little.
In December, there will be an additional child allowance for families with children. In the Kivekä family, child benefits are used for children only when there are real needs.
– The extra child benefit could have been scaled somehow according to income. Give more help to those who need it more.