Lapland Marketing Company applied unsuccessfully in two rounds for a new CEO. In August, the company was in turmoil, the CEO was fired and the board changed.
Since then, the company has unsuccessfully applied for a new CEO in two separate rounds of searches.
The company informs that, as the CEO search did not result in a recruitment, its Board of Directors elected Luiro to continue as CEO until the end of 2023. The CEO contract also includes one option year.
Currently, 20 municipalities have committed their financial support to joint marketing and communication in Lapland.
– With the basic funding, we have received a mandate from the municipalities to implement a change in the operating model and plan marketing priorities, goals and resourcing in cooperation. As a result, an even more open, cost-effective and effective way of implementing joint marketing in Lapland is created, Luiro commented in the press release.