Analysis: the stadium class became the new normal for artists, and JVG’s announcement is just the beginning

VilleGalle wearing a puck shirt at the Golden Jubilee of the Lions.  Lion cap and round sunglasses.
JVG is one of the most sought-after performers in Finland. The photo shows the duo’s VilleGalle at the Lions’ gold party.

JVG, one of Finland’s most popular performers, announced that they will perform at the Olympic Stadium next summer.

JVG announced on Monday morning that the duo will perform at the Helsinki Olympic Stadium next summer in August.

This did not come as a big surprise, as the duo had already hinted at this in an interview on Yle, for example.

The concerts at the Olympic Stadium have been seen as a kind of milestone for Finnish artists. Then there is the big one when you perform at Stadika.

Even before corona, the popularity of live music was growing. Everyone wanted to see their favorites singing their favorite songs live and in front of a big audience.

The problem has been how to accommodate a large audience outside of summer festivals.

In last summer’s Ruisrock, JVG completely blocked Niittylava’s front. Tens of thousands of people were there, humming along to familiar songs. Where can the group fit anymore?

In the past, the measure of the popularity of Finnish artists was to perform in the Helsinki arena. The performance venue, which attracts about ten thousand people, has been out of use for a long time due to the war in Ukraine and Russian ownership. Because of this, many concerts have moved from Helsinki to the new arena in Tampere.

But arena gigs alone are no longer enough for big artists. Finnish gig venues are starting to be seen and the self-confidence of the artists has increased. So getting up to the Olympic Stadium is no longer scary.

Encouraged by previous good experiences, many top artists set out to conquer the Olympic Stadium. According to Yle’s information, several favorite Finnish artists will be seen at the stadium this coming summer.

The popularity of the Mestarit concert tour showed that there is a demand for the performances of major domestic artists. Maybe one of them will also be seen at the stadium.

Concerts at the Olympic Stadium are becoming more common and everyday. Next, you should think about where you can find a similar place during the winter.

There are arenas in Sweden and Norway that attract 40,000 people and the world’s number one artists perform there. One stadium in use during the summer is not enough for Finns’ needs.

Also read: JVG toasted at full strength for 10 years straight, until exhaustion came – now they draw enthusiasm from young rappers

See also: Yle Live: Mestarit(1-63400340)