Fashion journalist Sami Syköstä LUT university working life professor – plans to become Finland’s first Tiktok professor

According to LUT University, Sykkö will have an impact as a working life professor in the future, especially in Lahti, where there are many textile and furniture industries.

Sami Sykkö fashion Finland
Sami Sykkö often appears in public as a fashion and style expert. The archive photo is from 2021.

According to LUT University, Sykkö will have an impact as a working life professor in the future, especially in Lahti, where there are many textile and furniture industries. Sykö’s know-how is intended to be used, for example, in the development of business cooperation and marketing education.

Sykkö says that he plans to start a series of interviews with top managers, where students will get to hear how business is done.

– In order to reach the young generation, I am becoming Finland’s first Tiktok professor, says Sykkö in the LUT University press release.

In the university world, a working life professor differs from a professor in terms of both his duties and his education.

Sykö’s working life professorship is made possible by cooperative banks in Päijäthämä, which support the professorship with a total of 140,000 euros.