At the very least, there must be a website, says tourism expert Outi Mertamo from Linna Development.
The just ended Hämeenlinna region’s tourism SEUMA project encouraged tourism companies in Hämeen to improve their digital discoverability.
Mertamo says that when it comes to accommodation reservations, the situation of Hämä companies is good. Various booking platforms have forced you to include your own company in the offer. On the other hand, the situation in terms of doing things is not as good, he says.
– Customers do not search with the word \”canoeing, Häme\ but with the search words \”canoeing, 200 km from Helsinki\”. vaan hakusanoilla \”melonta, 200 km Helsingistä\”. If the company has not put itself up for sale on a bigger, for example, international site, then it simply won’t get any euros, says Mertamo.
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