The Twin – The Evil Twin, which has received little attention in Finland, has been seen in Latin American theatres by almost 600 000 people. Other Finnish films have also been well received.
Finnish films have suffered from a shortage of viewers since the interest rate years. However, the films that started touring the world last year have attracted a large audience worldwide, for example in Latin America and especially in Mexico.
The data are based on audience figures for films released worldwide in 2022, as published by the European Audiovisual Observatory / LUMIERE.
Already as many viewers in the world as here
A total of 70 films in which a Finnish production company was the main or co-producer attracted 1.8 million admissions outside Finland. By comparison, in 2022, domestic films in Finland attracted a total of just under 1.6 million admissions.
The results show that the marketing of Finnish cinema has been supported. At the end of 2021, the Finnish Film Foundation launched a new project support to promote the marketing of Finnish films in foreign cinema distribution.