The new company will cheer up tourism patterns in Pohjois Savo. The establishment of the company is a significant step in the organization of tourism in the province.
A new provincial tourism promotion organization will be established in Pohjois-Savo. The company’s name will be Pohjois-Savon Matkailu Oy. Yle announced plans for a new tourism organization as early as November 2022.
The municipalities of the region own about 75 percent of the company, and the companies of the region about 25 percent. At this stage, all the municipalities of Pohjois-Savo and 15 companies are involved. The actual founding meeting of the company is planned to be held before Midsummer.
The main mission of the new company is to increase international tourism in Pohjois-Savo. The company also coordinates the cooperation of tourism operators in the region.
In addition, the travel company produces market information, monitors the development of tourism and produces cooperation with tour operators.
– In particular, cooperation with tour operators and visibility in the international market is important. The importance of continuity cannot be overemphasized either, says Nevalainen.