Avatar: The Way of Water continues to top the charts in Finland. All five volumes are now available. The film’s producer compares the series to the Godfather series.
Avatar: The Way of Water has emerged as the most successful of the 2022 premiere films. The expensive science fiction adventure’s appeal is seen as a welcome sign that audiences will find their way back to cinemas after the coronation period.
At the end of Tuesday, Avatar: The Way of Water had a worldwide cinema turnover of €1.63 billion. Last year’s second biggest hit Top Gun: Maverick sold a total of €1.37 billion in tickets.
Avatar: The Way of Water premiered in mid-December and is still number one in both the US and Finland. Next week it will overtake Spider-Man: No Way Home to become the sixth highest-grossing film of all time at the global box office.
More than 240,000 viewers have accumulated in Finland, which is still only 55 percent of Top Gun: Maverick’s ticket sales. The steady appeal of Avatar is also related to the capacity of the best cinemas.
The extraordinary spectacle character has been emphasized, as in the first Avatar. We want to see Avatar: The Way of Water on the biggest possible screen and in 3D, if possible.
It’s not just about the success of one film. Last week, Avatar: The Way of Water crossed the line, which allowed Cameron to announce that his plans were coming to fruition. In addition to the already filmed Avatar 3, no less than two other sequels will also be made. Cameron directs them all himself.
Avatars will now be seen every other Christmas.
Producer compares to The Godfather
Like the first Avatar, The Way of Water’s reviews haven’t been stellar. The attraction has more to do with the escapist whole than with the story and the traditional methods of Cinematography.
– I want to make a film after which the viewer doesn’t say they saw a good movie, but talks about a bigger experience, producer Jon Landau told STT in December.
– The cinema industry has had a couple of tough years. We therefore had an even greater responsibility to make content that proves that the big screen experience is worth the ticket.
Landau has produced Cameron’s films since Titanic (1997). According to him, the purpose is not always to make films that are larger in scale, but more emotional and captivating. The bar just keeps rising in terms of what the viewers expect from the output.
– Each Avatar should act as its own film, without the viewer having seen the previous ones, says Landau.
– But together they will be an epic saga, like the Godfathers.