Among the 30 highest earners in Lapland, there are hardly any tourism entrepreneurs. Pertti Yliniemi, also known as the tourism emperor, and Seppo Aho of Sava-Group can be found on the list.
According to Gröhn, last year was marked by the uncertainty caused by the corona virus, which reduced income. The result was satisfactory.
According to Gröhn, the current winter season looks completely different.
– The reservation situation for the winter season is the best that has ever been seen. A very good winter is expected.
Gröhn estimates that the world has a lot of pent-up need to travel. Guests are coming from Europe, India and South Asia.
The company’s recruitment at the pre-corona level
– Surely not! I’m just an employee.
The last year of Lapland Safaris was still difficult because of the corona virus. Turnover decreased by 97 percent. According to Korhonen, the situation now looks much better.
– Pre-orders have been really good. European demand is strong.
The company’s recruitments are also at the pre-corona level.
*Edit. the article has been updated and added Seppo Aho’s name from the tourism industry at 13:36*