The city of Kristiina has invested in the development of responsible tourism.
Kristiinankaupunki is the second in Finland to be awarded the Sustainable Travel Finland (STF) label for Visit Finland’s tourist areas.
According to the criteria, the tourism region must, among other things, commit to national sustainable tourism principles, support the development of sustainable business skills, communicate sustainable development in a multichannel way and draw up an updated development plan.
More than half of the businesses serving international tourists in the city have been awarded the STF label, one of the criteria for the programme’s tourism area.
Posio was the first to receive the responsible tourism mark awarded by Visit Finland in 2020.