Kymenlaakso viewers are attracted by musical performances and comedies.
Kymenlaakso’s theaters are gradually recovering from the corona era.
People are returning to the stands, but the number of visitors is still not up to the pre-corona level. Predicting audience numbers is made more difficult by the fact that people plan their spending in the shorter term than before.
The phenomenon is also recognized in Kouvola.
This also affects the advertising of theaters.
– In marketing, you have to think about whether you can count on filling up the halls at the last minute or whether special efforts are needed to stimulate sales, explains Luhtaniemi.
On the other hand, he also sees good aspects in the exceptional conditions brought by the corona.
– It strengthened the resilience of our working community and reminded us of the importance of art as a builder of community. In addition, it taught the sales and marketing staff to make quick changes and communicate them to customers, Luhtaniemi says.
The attractions are comedy and musical theater
According to the theater managers, the best selling domestic works, comedies and musical performances in both Kotka and Kouvola. Locality is also a strong asset.
– In Kotka, the audience has found very local, musical stories, such as Junnu – my heart stays here, Keisarikunta and Kotka rose, lists the director of the Kotka City Theater Miko Jaakkola.
Managers do not see their theaters competing for viewers.
– It is in the interest of both parties if the audience finds their way to the theater. If Kymenlaakso becomes a strong theater province, everyone will win, says Tiina Luhtaniemi, director of Kouvola theatre.
In addition to Kymenlaakso, the performances also attract viewers from the capital region and Päijät-Hämee.
– A group reservation has already been made for the autumn Cabaree from Sweden, Luhtaniemi rejoices.
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