The experimental campaign is believed to bring additional visibility and attractiveness to Rauma also as a tourist destination.
Rauma plans to offer free rides to those traveling in local transport in June–July.
Rauman Gyyt local transport could be used from 1 June to 31 July. in between for free. The technical committee will discuss the issue at its meeting on Tuesday, May 2.
The campaign is believed to bring additional visibility and attractiveness to Rauma also as a tourist destination. Free public transport routes make it easier to get to know the city area.
The free trial planned for the summer season applies only to Rauman Gyyt local traffic, not market-based traffic or Seutu traffic.
Passenger numbers are expected to increase
In the years 2017–2019, a total of approximately 11,000 passengers used the city’s public transport in June–July. In the corona years 2020–2021 and last year, the number of users has been lower.
– About 31,000 trips were made between January and February of this year, and 25,000 in March, so there has been a clear increase in the number of passengers, Pajuoja says.
The city of Rauma assumes that the number of passengers during the summer season will reach the pre-corona level with the improvement of the service level. It is believed that the free campaign will further increase the number of passengers in the summer season to almost 10,000 passengers.
In order to improve public transport, a development study was carried out in the spring of 2022. The aim of the study was to improve the sustainable movement of city residents and the service level of public transport in the Rauma area.
In the development report, discount campaigns were recommended to increase the number of passengers, the first of which was implemented in January 2023.