The rankings of Yle and Yle Areena decreased by two places each. 585 brands were evaluated in the study.
Yle is the most respected media company and public service brand in Finland. This can be seen from the Brand Valuation 2022 study, which investigated brand awareness and valuation. This year’s survey evaluated 585 brands, and respondents were between the ages of 15 and 79.
Among the brands, Finns still value Fiskars the most.
Yle Areena ranked fourth in the survey. Last year it was the second most valued brand in Finland.
Yle is the seventh most respected of all Finnish brands, last year Yle ranked fifth.