Posio’s new vitality project will help entrepreneurs to increase marketing and reach new customer groups. The project can help, for example, to increase sales of e-commerce products.
A new kind of help is available to help businesses in Posen to develop their activities. Posio’s new vitality project *Tourism as a boost for small business and cooperation* supports small businesses in Posio to develop digital sales and marketing.
The project can help, for example, to create a publication calendar or increase sales of e-commerce products outside Posio. Measures will be decided according to the needs of the entrepreneurs.
Hannula says that the local market is no longer sufficient to guarantee retail sales for the majority of businesses in Posio, and that companies are having to look for customers outside Posio.
Tourists are customers of all businesses
Tourists are important existing and potential customers for many companies. Pentik-mäki alone brings tens of thousands of visitors to Posio every year. Self-employed travelers and customers brought by Posio’s accommodation entrepreneurs to the area could also be better targeted by other companies, states Hannula in the press release.
The project aims to increase cooperation and dialogue between tourism companies and other companies, as well as between the tourism association and the entrepreneur association. In this way, even more entrepreneurs get information about the number of tourists and tourists as a customer base.
The project is managed by the Posio tourism association. Posio entrepreneur association and Posio municipality also participate in the implementation. The project has received funding through Leader of Northeast Region.
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