A large number of tourists visiting Rovaniemi also come to Arktikum and the Lapland Provincial Museum.
Last year, the number of visitors to the Lapland Provincial Museum increased by 40 percent compared to the previous year.
– According to our experience, a large number of tourists visiting Rovaniemi also come to Arktikum and the Lapland Provincial Museum. Arktikum is the second most important attraction in Rovaniemi after Santa’s pie village. This is based on years of active and effective international marketing work, Kylämäki says.
There was also a big jump in the number of visitors to museums throughout the country. There were 2.5 million more visitors than the previous year.
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