Malva Museum of Visual Arts is looking for ways to attract more young adults to its services

Malva Museum of Visual Arts is looking for ways to attract more young adults to its services

A group of people enter the main door of the museum.  The wall of the Malva Art Museum is red brick.
Malva is located in the heart of Lahti.

New ways are sought through storytelling, and attracting young people does not necessarily always mean a visit to a museum in Malva.

The Museum of Visual Arts Malva in Lahti wants to better reach young adults in particular.

The museum has received €45 000 from the National Board of Antiquities for a project to reach the target group with a storytelling and productised package.

The project is just starting, but it could be about applications, for example.

\”Different platforms are utilized, but it is not yet known how and what,\” Lindell says.

* Opportunities MALVA – Young, Inclusion and Art* project will be hired from the outset.

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