Around 60% of tickets have now been sold. As the first night approaches, promotional packages are being offered to boost sales.
The large-scale production of the ice ballet *The Snow Queen* is not expected to fill the Tampere arena at the turn of the year. With nine days to go until the premiere, many of the arena’s benches are still empty.
A total of 50 000 tickets have been sold for the five shows, of which more than half, or around 30 000, have been sold so far.
Aamulehti first reported on the sale of tickets.
He believes that people who are still interested in the ice show will make their purchase decisions closer to the shows.
– As far as I can see, we are in a relatively good situation at the moment. We have really committed partners from whom we have received funding, and through ticket sales we can cover the rest of the costs, says Ahokas.
A large-scale production like The Snow Queen has never been seen in Finland before, and even on a world scale it is a big work.
A total of 498 people have worked in production for five years already. The costs are calculated in several million euros.
The Swedish-language daytime show is the weakest draw
The best tickets have been sold for the performance on 30.12. to the premiere. On the other hand, the two shows performed on New Year’s Eve have sold weaker, and especially the Swedish-language daytime show has more empty seats than reserved seats. The latter, i.e. the evening show starting at 7 p.m., has sold better. This show can also be seen live on Yle TV2.
Paulina Ahokas does not directly say what the goal is in terms of ticket sales, but the shift in production due to the corona virus has raised the original goal significantly higher.
– Originally, the world premiere was supposed to be at the turn of last year, and at that time the ticket sales target was significantly lower. The transfer of the shows by a year has caused us enormous additional expenses, says Ahokas.
The package halves the price of tickets
As the performances approach, special offer tickets have become available for sale. The package of four tickets now costs 140 euros, leaving the price of one ticket at 35 euros instead of the previous 69–79 euros.
According to Paulina Ahokka, the offer is the last of its kind and the price will not be lowered.
– It won’t get any cheaper! This is our hand out to different groups of friends and families. There will be no other campaigns after this.
*You can comment on the subject until December 22 at 11 p.m.*